The word Srijan in Hindi means ‘Creation’, which is the vision behind the Srijan Kendra initiative. This as various perspectives as described below:
A unique package of services will be provided under a single roof in a cost effective and time saving manner leading to creation of a unique value proposition for the customer.
Creation of Channel to reach the unreached
Existence of Srijan Kendra will lead to shortening of supply chain and therefore the real creator will get the maximum value of the produce/product not the supplier.
Creation of a Platform
The chain of Srijan Kendras across the country will lead to creation of a vast platform where the buyer will be connected to supplier, supplier to manufacturer, jobseeker will be connected to employment opportunities, Student will be connected to Education etc